People underestimate the power of building an online brand. Many small business owners are content with the way things are and don’t see the value of taking your business online. Other people just don’t have the time to learn about confusing online platforms and networks. Fortunately there is a simple way to build your online brand and to strengthen your business in the process.
Here are my 5 tips for building a powerful online brand:
Identify the problems with your online brand.
Figuring out the problems of your offline brand is the key first step to developing your online brand. Start with your logo. Does it represent what you do? Is it something you’re proud of? Your logo is the loudest ambassador of your business and the same is true for your online business. One thing that every platform has in common is that each platform offers another place for your logo to represent your business. Using logo design services such as Fiverr is inexpensive and will save you a lot of time.
Branding is not only about your logo. Your brand is everything from the way you interact with a client, to the time it takes you to deliver. Identifying the problems in your brand is essential to creating an online brand. Make a list of any problems that you can think of. If the first item in your list is your logo, then the second item might be your website.
Create a professional website.
If you already have a website, then you are in the 50% of business owners that have a business website. This is a great thing, however that may not be enough. You need to make sure your website has kept up with the times. Is your website mobile friendly? Does it serve a purpose? Is it using modern designs and styles? Many business owners don’t see the value of having a nice looking website. What they don’t realize is that having an old, outdated website may actually be hurting their business.
There are many self-service website design platforms out there such as Wix and Squarespace but these platforms are riddled with surprise fees and upcharges. Many small business owners choose to create their own website using website-builders, but soon realize that this doesn’t get you the best results. While you think this will save you money, it actually ends up costing you more. The major website providers hide large monthly fees to use their website-builder tools. They lure you in with free offers, and after you’ve spent all that time creating your website, the free offer expires and you’re stuck paying an insane price.
To avoid this you should find a trustworthy website developer company. Here at Chromatify Websites we have a fixed one-time fee to create our clients websites. We believe that website development companies should be transparent because websites are already confusing enough! Finding a full-service business to create your website is important. It will save you a ton of headaches, time and money.
Actively focus on branching out.
If you are taking the time to read this blog post, then you care about improving your business. You need to realize that your business is worthy of attention. Branching out and creating an online presence is an excellent way to do this. Start with a professional website, and move to professional social media pages. The major social networks are Facebook, Twitter, and Instagram and having an account with them are necessary to being successful online. Your website will act as a gateway to these platforms and vice versa.
Social media can be very confusing so if you know someone who grew up learning the ins and outs of social media, I suggest reaching out to them for advice. If not, Chromatify offers a social media setup service to simplify this process for our older clients. The internet is a very large place. Your goal is to spread your business information to as many parts of the internet as you can. This gives you a larger reach and a larger client potential.
Be receptive and quick to answer feedback.
If you own a business then you should be listed on platforms such as Google My Business and Yelp. These platforms offer an excellent way for you to convey information about your business to potential clients. You may be wondering why you would need this if you already have a website. These platforms have specifically tailored features that your website can’t perform on its own. For example, Google My Business acts as an excellent Business Hub for various business information as it relates to Google. You can see your Google Analytics as well as the number of people who called your business or looked at your Business photos through the Google listing.
Signing up for Google My Business is quick and easy. Similar to Google My Business, there is also a review portion of any Yelp listing. Being able to receive feedback is vital for your online brand. You need to take this feedback into consideration when building your brand. Make it a priority to check these reviews often so that you can respond to them right away. Responding to reviews directly and politely is a great way to engage your customers and encourage future customers. Make sure you claim all of your accounts as this improves your authenticity and makes you trustworthy to potential clients.
Don’t be overwhelmed by the unknown.
The internet is an enormous pit of information and knowledge. It’s easy to get lost in researching a certain topic. Focus on taking action and avoiding the knowledge pitfall. Keep your plans focused on a specific task. When you’re building an online brand you need to accept that it’s an ongoing project. Your online brand is never going to be complete. It is a perpetual living and breathing document of your business and it will need to be updated along with any changes made. Your goal is to make your online brand as perfect as you can. Make it something that you’re proud to show off. Make it something that you want to tell everyone about.
You can speed up the process of updating your online brand by leveraging existing tools and services. Here at Chromatify we work hard to make things as simple as possible for our clients, and they thank us for it! The less work that you have to do on your online brand, the more time you have for growing your business.
Add these 5 tools to your brands arsenal and you can grow your brand into an amazing modern-friendly business.